Get your YouTube videos higher in searches

When you start using videos in your marketing you will find that it’s a learn-as-you-go experience but there are some useful tricks that you can use from the get go to help increase the number of views you get.

The internet is a crowded market place when it comes to videos with as many as 200,000 clips uploaded every day. Needless to say your viewer doesn’t have the 600 years it would take to watch every video currently on the internet, so they’re pretty fussy when choosing what to click on.

Youtube is often thought to be the more complex option when it comes to video marketing, despite it being the most established. If you’re branding on Youtube as opposed to Facebook, Instagram or Twitter you automatically lose a large percentage of audience engagement.

When uploading your video to which ever site you choose there are several factors for you to consider. If there are any key words that clearly illustrate your video make sure to tag them so that when people search that phrase the engine will pick up on your content.

This also applies to your title, really think about whether people will be interested enough by your title to want to watch your clip.

You should be tracking how successful your content is on social media. This means keeping an eye on the number of likes and shares as well as having a quick glance at the comments to see what your audience thinks.

The writing that surrounds your clip is as important, if not more important as your video as it is what draws viewers in. Take your time with the description, if it is not enticing or interesting then people won’t click or share and your SEO will fall flat. The more views you get the better it will show up in searches.

Make use of the Analytics tool within YouTube and Facebook to see which sites have embedded your videos. After this you will be able to ask these sites whether they would like to link to your upcoming video. Analytics offer you the opportunity to expand and improve your videos so take advantage of them.